sea island brand identity development
Developing a brand identity guide for a 90-year-old company was a significant undertaking—made even more complex by the dozens of sub-brands under its umbrella and the countless hand-crafted logo iterations created throughout its history. Our mission was to create and implement comprehensive brand guidelines that ensure a cohesive experience for both guests and members.
This process involved multiple key steps, including conducting a thorough inventory and identification of all existing brandmarks, determining which elements would be carried forward, establishing detailed guidelines for their usage, and collaborating with departments and vendors to ensure effective implementation. The result is a unified and strategically aligned brand presence that honors the company’s legacy while maintaining consistency across all touchpoints.