Innovative and strategic design leader with extensive experience in brand development, creative direction, and team management. Adept at delivering high-quality visual solutions that enhance brand identity, drive engagement, and support business objectives. Expertise in both print and digital media, with a strong background in managing large-scale projects and cross-functional collaboration.
Professional Experience
Graphic Design Manager
Sea Island Company | Sea Island, GA | May 2021 – Present
Oversees the end-to-end production of brand assets for a variety of marketing channels, including digital advertising, paid media, email, and lifecycle campaigns.
Works in partnership with the Creative Director to align direction, maintain brand standards, and continue the creative team and brand’s forward momentum.
Established and implemented the first company-wide brand guidelines for all sub-brands under the Sea Island umbrella.
Led the development of the company's Employer Value Proposition slogan and branding, strengthening employer brand presence.
Manages vendor selection and relationships, ensuring project delivery within budget and timeline.
Conducts data analysis and strategic planning to optimize annual marketing campaigns.
Performs bi-weekly assessments of multi-property signage and printed materials to maintain brand consistency.
Project Scope: Logos, brochures, property signage/maps, posters, packaging, advertisements, digital graphics/animations, invitations, membership cards/forms, and more.
Freelance Graphic Designer
Various Clients | Corporate & Individual Projects | 2012 - Present
Brand Development: Created unique brand identities for corporate and individual clients, aligning with their business goals and target audience.
Custom Design Projects: Designed materials for a wide range of industries, including:
Food Trucks: Exterior wraps, menus, and promotional signage.
Medical Center Marketing: Internal marketing materials and proposals for fundraising initiatives and board-level presentations.
Newspapers: Layout and advertisement design for print publications.
Coloring Books: Custom illustrations and designs for interactive books.
Retail Items: Packaging, labels, and merchandise design.
Creative Services Manager
Ocean Reef Club | Key Largo, FL | Feb 2013 – May 2021
Directed the creation of all print and digital marketing materials, ensuring brand alignment and quality.
Enforced brand standards across all departments and marketing initiatives.
Spearheaded the weekly production of a 52-page community newspaper, including advertisements and editorial layouts.
Designed and developed signature branding for events and outlets under the corporate brand umbrella.
Trained and mentored designers in creative techniques and industry software.
Supervised a team of designers, providing guidance from concept development to project execution.
Liaised with internal departments and external vendors to ensure project accuracy and timely delivery.
Project Scope: Logos, website design/maintenance, brochures, menus, property signage/maps, posters, stationery, packaging, photography, and more.
MTV/VH1 Web Design Intern
Viacom | New York, NY | Q4 2009
Developed web graphics, color themes, and interactive motion elements for TV show landing pages.
Education
Miami International University of Art & Design: BFA in Graphic Design, 2006 – 2010
Technical Skills
Expert: Adobe Illustrator, InDesign, Photoshop, Acrobat • Microsoft Office Suite
Proficient: Adobe Premiere Pro, After Effects, XD, Workfront • HTML/CSS • FileMaker Pro • DJI Drone Flight & Photography
Professional Development & Achievements
AIGA Member
Brunswick Christmas Parade Float Design Winner (2022-2024)
Enriching Lives Award Recipient (Fall 2024)
AdobeMax Creativity Conference Attendee (2016-2019, 2021-2024)
Ocean Reef Club Team of the Quarter (Q1 2021)
Ocean Reef Club Team of the Year (2015)
Ocean Reef Club Associate of the Quarter (Q1 2013)